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Our Winter Market Returns! Nov. 14-15, 2025

Sign up for our newsletter to know the minute we announce Winter Market details and exclusive behind-the-scenes stories from our artists

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How Our Application Works

Show and Sale is an Open Call Program, meaning that all applicants who submit a completed application are accepted.

This year’s Show + Sale program is accepting a maximum of 115 applicants to ensure the highest quality experience for participants.

Applications will officially be open on Monday, September 15 at 1PM MST and will close once we receive the first 115 fully complete applications.

Prepare Your Application Early!

Starting September 1, everyone can access and start the form prior to the application window opening with the option to save all responses.

If you have started and saved a draft submission, you will be sent a notification to the email address provided in the form when applications are officially open.

Start Your Application Now
Artist Groups Info Demoing Artist Info

You only need two support materials to apply!

3-5 images of your artwork

The artwork you submit for this application does not have to be what you sell in Show+Sale! You may submit prototypes and sketches of future pieces. Show us work that is representative of your current practice as an artist, designer, or craftsperson.

Artist Statement

You may choose to submit a 1-2 minute oral statement or a 150-200 word written statement. Your artist statement supports the work you submit and shows off your personality. Tell us about your inspirations, what kinds of techniques you use, and why you make the work that you make.

Winter Market Application FAQs

This opportunity is open to AUArts students of all years and majors, including part-time students. Students must be registered in at least 1 credit-granting course to be eligible.

Once you have submitted your application, one of our team members will review your application to make sure that all files submitted are complete. You will know your application has been accepted via an email notification sent through JotForm.

If we have identified that your application is incomplete, you will also
receive an email notitication. If applications are still open, you may
make edits and resubmit.

Once our team has approved 115 applications, the form will automatically close. We will make an update to the Show and Sale instagram page and website formally announcing that the application has closed.


We recognize that complete submissions might still be sitting in the form inbox after the application has closed. These submissions will be put on a wait list in the order they have been received. Artists will be notified via email if they are on the wait list.

If any Artists have decided to drop the program before September 25th, their spot will be offered to the first Artist on the wait list. Due to time constraints, Artists offered a spot on the wait list have 24 hours to claim their spot, from the time the email has been sent. If the spot hasn't been claimed, it will then be offered to the next person in line.


Our assessment system is designed for artists of all skill levels and experiences.

Our Assessment Panel is comprised of all recent AUArts and Show + Sale alumni. They are trained to consider that we get applications from the entire student body. Including First and Second Years, part time students and students for whom English is not their primary language.

We on-board and facilitate an Assessment Panel with the purpose of providing students with feedback, so that when they apply for other formal opportunities, they can strengthen their application

Our team will work with you to refine and adapt your existing art pieces for the Winter Market

Assessment Panel members will review each application and evaluate the following application considerations (Artist Statement, Artwork
Content, Artwork Documentation)
based on the artist statement and artwork images provided. The Assessment panel member will
rate how strongly they agree to each consideration on a scale of: Strongly Agree, Agree, Disagree, or Strongly Disagree. 

No score will be assigned to each rating, and the application will not be scored.

Artist Group applications will not be evaluated by the Assessment Panel 

Your application will be evaluated based on the following:

1. Artist Statement (Oral or Written Submission) The Artist’s artist statement clearly communicates the following:

  • an in-depth understanding of own artistic practice. including: their motivations and/or influences, material and conceptual processes and what the Artist attempting to create 
  • How the statement is connected to, and reflective of the artwork submitted in the application.
  • The appeal and merit of the Artist’s work to a potential client, customer or seller.

2. Artwork Content

  • The artwork submitted was thoughtfully selected and thus strengthens the Artist’s artist statement and their application overall
  • Artwork marked as a
    prototype has a clear artistic and technical direction that would make
    it suitable for display and sale in a retail environment.
  • Artwork marked as finished appears polished, complete and is appropriate for display and sale in a retail environment.

3. Artwork Documentation The photo documentation...

  • Enhances the artwork. It is photographed in smooth lighting conditions and has a non-distracting background or an appropriate environmental background
    (E.g. A necklace on a model)
  • Strengthens the Artist’s artist statement and their application overall
  • Is professional and appropriate for commercial use (E.g. online storefront) and opportunities.  

Although we cannot guarantee sales, at Show + Sale we strongly believe that there is an audience for everything! Putting your artwork out into the market world is the first step to finding that audience. Through
this program you will learn new skills to apply to future market endeavors and gain confidence in selling your work.

The Winter Market is a 8 week program, students are required to attend 3, one hour long professional development workshops, meet deadlines on time, attend mandatory meetings and training sessions, and submit
documents.  However, There is no expectation for the students to make
new bodies of work to sell, or to prioritize Show + Sale over their school work!

Show + Sale is a non-profit program and market. The 25% sales commission fee goes right back to the AUArts Community.

The sales commission directly funds:

  • Student scholarships and FREE professional development for our school community. 
  • Offering participation in Show + Sale programs and workshops at no cost to students
  • Hiring and providing work experience to current students and recent alumni.
  • Covers the program's operating costs. 
  • Paying our program's participating artists' sales tax on their behalf, so that they do not need a business registration or a GST registration at this time.

Applying as an Artist Group

Did you know you can fund raise through our program by participating or organizing an Artist Group? Artist Groups receive a reduced 15% commission rate to support fundraising efforts. This is a 10% less than the standard 25% commission rate!

At Show + Sale, Artist Groups are a group of 2 or more AUArts students who intend to sell artwork together to fund raise for a campus-based club, community event, gallery, mutual aid, GoFundMe, crowdsourcing and for a registered non-profit or charity.

Artist Group applications will not be included towards the 115 total applications the program is accepting this year. we are accepting Artist Group applications until September 30th 11:59PM

Start your artist group application now!

Artist Group FAQs

Artist Groups apply using the same application form, however there are some changes to what you will need to prepare for your application.

Artist Groups are not required to provide
artwork images for their application. They will be required to submit the information of their group and 2 lead contacts, as well as providing an Artist Group statement answering the following questions:

  1. What media are you interested in showcasing or developing?
  2. What is your focus as a group?
  3. What are your fundraising goals and why did you want to fund raise for your initiative?
  4. Does your group have a history at the school or are you brand new?

NOTE: Artist Group applications will not be evaluated by the Assessment Panel

Nope! In the past, our program had Artist Groups who were a small group of friends who want to raise money for a charity as a one-time thing!

A lead contact for an Artist group are two members that will be responsible for:

  • Submitting forms on the group's behalf
  • Representing the group as the signing authority for contracts
  • Submitting payment information
  • Completing a short final report on how the funds raised were donated or how they will be used for the group's initiatives
  • Completing a 1 hour Artist Group Training workshop to learn important deadlines, documents to submit, and how to prepare works for the Winter Market.

And finally coordinating communication between your group members so that they are in the loop for preparing for the Winter Market.

Depends on your group!

  • Galleries typically use their funds for paying artist fees and for supplies.
  • Clubs typically spend their funding on club-specific materials such as games, snacks, art supplies and equipment.

You can also choose to raise funds to donate to:

  • a registered non-profit or charity
  • mutual aid
  • GoFundMe or other similar platforms

The initiative that your Artist Group can raise funds for can be for anything! However it can not be in conflict with the AUArts Students’ Association’s vision, mission, or values, including but not limited to activities that promote hatred, discrimination, or bigotry.

  • raised money cannot be kept in-pocket. All funds MUST go towards either a donation or the activities of the Artist Group OR sustainability of the group.
  • No purchase of drugs or alcohol (except if you’re booking the Students' Association bar service for your event).

In exchange for Artist Groups receiving a reduced 15% commission rate, the are required to submit a short final report.

This report is is ensure accountability. So that the funds raised from any works the Artist Group sells at the S+S Winter Market, are being used by the Artist Group for the purpose described in their Program Application, and for no other purpose.

For any clubs, events etc: Artist Groups will provided a simple plan for how they will use the funds raised and a paragraph response answering how the funds raised have a positive impact.

For any Artist Groups raising funds to be donated: Artist Groups will provided a proof donation and a paragraph response answering how the funds raised have a positive impact.

Show + Sale does not require that Artist Groups have a separate, dedicated bank account to receive their payout. Artist Groups may choose to receive their payment via e-transfer to the account of one of their lead contacts.

The Artist Group will be solely responsible for the management and donations of all funds raised by the Artist Group

Payment Process:

An initial payment of 75% of funds raised will be paid out to the Artist Group in accordance with the standard payment schedule. A second and final payment of an additional 10% of funds raised shall be released only upon submission and approval of the required Final Report. The approval process shall be facilitated by the Show + Sale Manager.

If the Artist Group fails to submit the Final Report by the reporting deadline, the Artist Group shall forfeit the additional 10% and retain only the standard 75% payout.

We do not limit how many people are allowed to be/participate in your Artist Group. Our only requirement is that your group has a minimum of 2 members.

Nope! As long as you have at least 2 members when submitting your application, you can add new members up to October 31, 2025.

Yes! You can participated as a member of or be the lead contact of an Artist Group and still sell your own work separately.

You will still need to apply as normal to sell your work as an independent Artist.

Nope! You can participate in the activities of the Artist Group and not be a part of the Show + Sale program at all.

Become a Demoing Artist

Interested in getting public speaking experience?

Demoing Artists take the stage for 1 hour on Nov 14 or 15 to show off their artwork and processes to the public. This PAID opportunity is a fantastic way to get more confident in public speaking and adds a unique experience to your CV.

Submission Deadline October 3 @ 11:59pm MST

Apply to be a demoing artist

Demoing Artist FAQ

This opportunity is open to all AUArts students, including part-time students. You do not need to be a Show + Sale participant to be a demoing artist.

Students must be registered in at least 1 credit-granting course to be eligible. Artist Groups may also apply!  

We are looking for students who enjoy making art in public, answering
questions, and are open to learning! Your demo pitch should tell us:

  • What kind of art you make and why you want to demo for the public
  • Why you think what you're making would be interesting and engaging for people of all ages to watch!

The Show + Sale team looks for applications that:

  • Gives a strong sense of own artistic practice, and a strong understanding of the material processes involved in the demo
  • Has considered audience interactions, participation and engagement thoroughly
  • Provides
    a detailed and clear step-by-step of the proposed demo from materials,
    set-up, take down and what you will be teaching the audience.

The Show + Sale team will be providing the following equipment support to ALL demoing artists.

However,we will still like to see your application mention and consider all the
equipment you will be needing, whether or not it is included in this
list.

  • 6ft table and space for equipment up to 3ft x 3ft
  • A large TV screen
  • A top-down camera for close ups
  • Microphone and speakers

In previous markets, some examples of great demos include:

- Hand-beading and jewelry making

- Digital speed paints on a drawing tablet and screen

- Traditional speed paints on canvas or paper

- Hand-built ceramics

- Silk screening and lino cut printing

- Bookbinding and paper making

These are just examples! The Show + Sale team is looking for your own demo pitch, unique to your practice.

For safety, the following processes are restricted:

  • Usage of toxic chemicals or materials that emits fumes or requires off-gassing
  • Excessive dust particulates or liquids
  • Machinery (electrical or manual) over 3ft x 3ft
  • Flame or heat emitting tools
  • kilns, dremels

Show+ Sale can not provide the artist with use of equipment, materials ,
supplies, and machinery that are the property of AUArts,
such as ceramic throwing wheels, easels and carts.
If your proposed demo will be using AUArts equipment, you are responsible for either receiving permission from faculty and technicians or bringing in your own equipment. 

Demoing Artists are expected to attend a 30 minute training session in October and provide an artist bio, demo description, and image of themselves or their artwork. They are responsible for sourcing their own materials and equipment, and for ensuring the safety of themselves and the public during their demo. Artists are also responsible for receiving permission from faculty and technicians if they will be using
equipment, materials, supplies and machinery that are the property of AUArts. 

Successful students will receive a $300 honorarium

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Winter 2025 Applications