Show + Sale


Get mentorship and FREE workshops to help you succeed
Show + Sale


Make artwork that shows off your personality
Show + Sale


Showcase your creations in person and online


A program for artists with entrepreneurial spirit

Show + Sale is your opportunity as a current AUArts student to sell your work to the public and learn professional development skills! Our program helps BFA, BDes, and MFA students hone their professional skills and provides them with a platform to sell their artwork with confidence. Each academic year we host two intensive programs that culminate in a selling opportunity:

The Winter Market program (6 weeks from Oct-Nov)

The Virtual Spring Market program (10 week e-commerce program from Feb-Apr)

At Show + Sale, students don't just sell their art, they learn how to run their own business and market themselves after graduation! Our workshops cover pricing, marketing, and other essential skills you'll need to succeed and are taught by nationally recognized artists, gallerists, and arts professionals. Participants will also receive jury feedback on their artwork and mentorship from the Show + Sale team to help them grow.

At the end of the program we'll celebrate your journey by showcasing your artwork to the public! Our Art Market events attract over 1000+ visitors in-person AND online. During the 2022-2023 academic year our artists took home over $70,000 after commission. With a highly competitive 25% sales commission and a 94% artist selling rate, Show + Sale is one of the most accessible (and lucrative) opportunities in Calgary.

Come learn with us

Virtual Spring Market 2024

AUArts students, we've got some great news for you! If you didn't make it in time for this semester's application, worry not. Show + Sale is offering FREE entrepreneurship workshops in February and March. Join us to learn and grow!

FREE Workshops for AUArts Students

Pricing 101: Digital/Photo Artwork

February 14 from 1pm-2:30pm

Lecture Theatre

Discover effective pricing strategies for digital and photo-based artwork, such as digital prints, photographs, stickers, cards, and more. We will also share some great resources for making your own digital prints!

Copyright for Visual Artists

March 6 from 1pm-3pm

Lecture Theatre

Come join us for an engaging panel discussion on copyright law and artist rights! We will be discussing how copyright works in Canada and how new technologies like social media and AI affect your rights as an artist.

Marketing Fundamentals

March 13 from 1pm-4pm

Lecture Theatre + Main Mall

Learn the basics of marketing and branding, including why it is important for a creative practice. Whether you are a fine artist, craftsperson, or designer, this workshop will get you thinking about who you are and how to tell your story to your next customer or client.

For all Students

Craving More Workshops?

Can't get enough of our workshops? AUArts students can binge-watch all our Show + Sale entrepreneurship workshops on our Youtube channel year-round. Watch all 6 of our core workshops to earn your program certificate!

Show + Sale Workshop Channel
March 15-17

Photo Doc Days

Having trouble photographing your artwork? Let us do it for you! Photo Doc Days is the Students' Association's affordable art documentation service, where you can get your art photographed from $3-$8.

Services offered:

  • 2D artwork including prints and framed work
  • 3D artwork including glass, ceramics, and more
  • Wearable artwork on a model
  • Artist headshots

Sign up until March 10!

What our Show + Sale alumni are saying

Diving into Show & Sale was such a thrill! Seeing my pieces presented on the digital platform, and then watching them find new homes, was exciting and was confirmation that I am on the right path with my ceramic practice.

Vivian Smith
BFA graduate 2023

Show and Sale was a supportive and low-risk introduction to markets and personal branding, and it’s something I think every AUArts student should try to take part in.

Terri Lemire-Wilson
BDes graduate 2023

As an emerging artist, the experience of participating in the Show + Sale has boosted my confidence in showcasing both my art and myself professionally. I would encourage all students to participate... it is well worth your time!

Elise Lavalee Findlay
BFA graduate 2023

Work at Show + Sale

We're looking for AUArts students and alum to join our team.
Applications Closed

Apply as an Artist Group

Fundraise for your club, gallery, or event with Show + Sale and take advantage of a 15% sales commission!